Careers

Communications Manager

Location: Calgary

The Canadian Cattle Association (CCA) is the national voice of Canada’s 60,000 beef producers.
Founded by producers and led by a producer-elected Board, CCA works to address issues of concern to
Canada’s beef farmers, ranchers and feeders.

Position Overview

The Communications Manager is essential in helping achieve CCA’s mandate of advancing an economic,
environmental, and socially sustainable Canadian Beef Industry. This internal and external
communications role is an exciting opportunity for the right candidate to drive how CCA communicates
and to lead adapting and implementing new communication channels, tools, and technologies. In
addition to leading the development and implementation of the strategic communication plan, this
person will work alongside all departments, divisions, and provincial members to ensure consistent
messaging on CCA policy and advocacy positions. CCA communications also includes the value and
purpose of CCA to all stakeholders.

Key Responsibilities

Communications and Media

• Lead the development of consistent messaging across the organization to promote CCA’s priorities
• Lead the development of internal and external content, such as industry briefings, fact sheets,
  position papers, marketing materials, press releases, and digital resources for dissemination across
  various platforms
• Lead the CCA’s media and other communications partner relationships, including preparing and
  distributing releases and statements, responding to media enquiries, and preparing CCA
  spokespeople for interviews
• Maintain an active role in the National Communications Managers Meetings working collaboratively
  with provincial cattle associations’ staff
• Lead and manage the CCA’s media presence including statements, quotes, references, and stories
• Write, proof-read, and edit content for a wide variety of written and presentation material
• Measure the effectiveness of communications efforts and recommend improvements
• Research emerging trends, best practices, and opportunities in the field of communications with the
  goal of improvement
• Write and distribute Action News, President’s Reports, Annual Reports, Semi-Annual Reports, and
  content for provincial member AGMs, website content, and oversee CCA’s social platforms and
  other channels
• Write scripts and presentations for public engagement and speaking events for the Executive
  Leadership team
• Manage and maintain the CCA’s Crisis Communication Plan and assist in coordination during an
  emergency event and act as a point-person and resource for industry issues

Policy / Government Relations

• Support the advancement of policy positions that benefit the Canadian beef cattle industry
• Support the development and execution of industry events and work in close partnership with
  provincial and associated members

Business Planning and Leadership

• Manage the department’s annual budget, ensuring results, accountability and value for dollars spent
• Build and maintain relationships with key partners including: provincial communication managers,
  committees and Board; government employees and officials; and strategic stakeholders
• Develop and manage the communications strategy for CCA

Qualifications

• Five to eight years’ experience in communications with a track record of creating innovative
  communications plans and strategies that employ measurable tools and tactics
• Post-secondary education in Communications, Public Relations, Journalism, or related
  degree/diploma
• Strong media relations experience
• Proven experience in social media campaigns and influencer marketing
• Excellent spoken and interpersonal communication skills, with attention to detail and accuracy
• Exceptional interpersonal and relationship-building skills, both internally and externally
• Experience in a non-profit organization considered an asset
• Ability to develop and enhance strong communications standards, workflows, and branding
  guidelines while disseminating content across multiple mediums, including social media,
  newsletters, and more
• Independent thinking with openness and excitement for new ideas; passion for team environment
  and working with multiple colleagues on different projects at the same time
• An entrepreneurial spirit that thrives in a changing, fast-paced, high-performing world-class
  organization
• Familiarity with the cattle industry is considered a strong asset
• Ability to communicate fluently in both English and French considered an asset

Working Conditions

Location: Calgary office
Status: Full-time
Office hours: Regular business hours, Monday through Friday
Travel: Some travel required
Compensation: CCA offers a competitive compensation and benefits package and flexible working
conditions conducive to the performance requirements
Physical requirements: Minimal physical requirements
Direct reports: No direct reports (currently)
Reports to: General Manager

Please send your resume and cover letter to:
Ryder Lee
General Manager
Canadian Cattle Association
180, 6815-8th Street NE
Calgary, AB T2E 7H7
Email: [email protected]

Canadian Cattle Association is an Equal Opportunity Employer and Prohibits Discrimination and
Harassment of Any Kind: CCA is committed to the principle of equal employment opportunity for all
employees and to providing employees with a work environment free of discrimination and harassment.
All employment decisions at CCA are based on business needs, job requirements and individual
qualifications, without regard to race, colour, religion or belief, national, social or ethnic origin, sex
(including pregnancy), age, physical, mental or sensory disability, sexual orientation, gender identity
and/or expression, marital, civil union or domestic partnership status, past or present military service,
family medical history or genetic information, family or parental status, or any other status protected by
the laws or regulations in Canada.

For a PDF of the job posting, click here.