CCA staff support the Canadian beef industry by executing the vision of the board of directors and engaging directly with industry stakeholders and government.
Executive Vice President
Leading the CCA and its various divisions, Dennis serves as a spokesperson for the beef cattle industry on trade, product safety, and animal disease issues. A senior policy analyst and lobbyist for the CCA, Dennis addresses issues at the national and international levels which impact Canada’s beef cattle industry. He manages any legal actions that the CCA undertakes to defend Canada’s beef cattle sector from trade actions or unfair trade practices and is a member of the industry technical advisory group on World Trade Organization (WTO) negotiations.
Participating on several government and industry task forces and committees, Dennis has chaired or sat in an advisory capacity on many initiatives including the Regulations and Standards working group on the Agri-Food Competitiveness task force; advisor to Canada’s Auditor General’s department on a number of food inspection and research matters; and is the current co-chair of the Beef Value Chain Roundtable which brings together industry leaders throughout the value chain to provide strategic direction. Dennis is a founding member of the Canadian Beef Grading Agency.
Senior Director, Government and Public Affairs
Based in Ottawa, Jennifer leads CCA’s government and public affairs team, developing strategies to communicate CCA’s policy positions with the Federal Government and stakeholders. Prior to joining CCA, Jennifer worked in public affairs and advocacy with a focus on agriculture, health, trade, and environment. Jennifer also previously worked on Parliament Hill. She is involved in Canada’s government relations community, and advocates for mentorship and wellness opportunities within the profession.
Jennifer is also the staff lead for the Canadian Cattle Foundation, working with the Foundation’s board to develop partnerships with donors and identify sustainability and education opportunities in support of the Foundation’s vision. Follow Jennifer on Twitter @Jenn_Babs.
Pedro is the Senior Accountant at CCA. He works collaboratively with the controller, and he is responsible for the timely and accurate full-cycle accounting including arms-length associated organizations. Upon graduation from the University of Calgary, he has previously worked as an auditor and tax accountant for various agribusiness across Alberta where he received his CPA training. Pedro grew up on a family’s cow-calf ranch operation and horse breeding farm.
As office manager, Paula oversees all office administration, CCA’s annual general meeting, semi-annual meeting preparation, staff support, expenditure allocations and travel arrangements.
Trade Policy Officer
Daniela Lombardo is a trade policy officer in CCA’s Ottawa office. Her role involves research, communications, and policy analysis about Canadian beef trade. Daniela received an honours bachelor’s degree in International Studies with a specialization in Political Economy from Trinity Western University. Her undergraduate thesis looked at the effects of NAFTA on Mexico’s economic development. Before joining the CCA team, Daniela worked with the Inter-American Institute of Cooperation in Agriculture (IICA) in Ottawa, Canada. Born and raised in Mexico, Daniela is bilingual in English and Spanish. Her focus areas include trade, economic development, agriculture, and sustainability. Follow Daniela on Twitter: @dlombardo279
Government and Food Industry Relations Manager
Lauren is the CCA staff for the national government relations and food policy. Working as part of CCA’s Ottawa team, Lauren contributes to the strategy, development and implementation of CCA’s government relations outreach. Lauren is also responsible for research, analysis and policy recommendations regarding CCA’s food policy in Canada and abroad. A lawyer by training, she practiced law for a few years before returning to agriculture. Lauren has had similar advocacy and regulatory roles with the Canadian Seed Trade Association and the Canada Organic Trade Association prior to joining CCA. Follow Lauren on Twitter @OntarioAgLawyer.
Based in the Calgary office, Michelle leads communication efforts to promote the benefits of beef production in Canada, the important initiatives undertaken by producers to sustainably produce safe, high-quality beef, and the work undertaken by CCA. Prior to joining CCA, Michelle worked in the grain industry and the federal government in various capacities including market development, communications, and government and public affairs.
Caron brings a broad range of experience to her position with the CCA. She manages all the CCA’s day to day accounting activity, payroll, benefit administration and numerous other required financial reporting responsibilities.
Youth Leadership Coordinator
Based in CCA’s Calgary office, Jessica coordinates and supports the Cattlemen’s Young Leaders (CYL) program and the Young Cattlemen’s Council (YCC). Jessica is a 2018 graduate of the CYL program and is responsible for planning events, coordinating communications, sourcing funding and acting as the CCA staff person for the CYL program and YCC. Follow Jessica on Twitter @JessicaR_Giles.
Chief Veterinary Officer
Dr. Rosengren graduated from the Western College of Veterinary Medicine at the University of Saskatchewan in 2001. After graduation Leigh worked in mixed animal practice in Humboldt and Weyburn, Saskatchewan. She received a PhD in Veterinary Epidemiology from the University of Saskatchewan (2008) and established a consulting service for Canada’s livestock and poultry sectors with their animal health and food safety concerns.
In recent years, Leigh has been focused on the family farm and cow calf operation. While doing so she completed a Masters of Agribusiness from Kansas State University (2021) with the intention of expanding consulting services to incorporate a more financial focus on health and management decisions.
Leigh has recently joined the Canadian Cattle Association as their Animal Health and Care lead. She also sits on the Saskatchewan Cattlemen’s Association as a director and serves as the Animal Health and Welfare committee chair.
Manager, Environment and Sustainability
Managing environmental issues facing the industry, Larry staffs the Environment Committee and participates in many research and joint initiatives between the industry, government and international groups. Larry works on helping to set research directives, producer communication and environmental policy for the Canadian beef industry. Larry represents Canadian cattle producers at the Global Roundtable for Sustainable Beef, the Commission for Environmental Cooperation, and other sustainability committees.
Beef Cattle Research Council
Overseeing the Beef Cattle Research Council (BCRC), Andrea works collaboratively with the industry to identify research priorities for the BCRC. She manages the evaluation, selection and implementation of these research projects.
Business Manager, Verified Beef Production Plus (VBP+)
As Business Manager for Verified Beef Production Plus (VBP+) Shannon works closely with the rest of the national VBP+ staff and provincial coordinators to deliver the VBP+ program across Canada. Shannon is primarily responsible for national initiatives related to partnerships, business activities, and outward facing VBP+ projects. VBP+ delivers training and verification services in an effort to demonstrate responsible practices at the farm and feedlot level on Canadian beef operations. Shannon brings a range of beef-related career experience, practical family farm and ranch experience, and a deep passion for the VBP+ program, to help manage VBP+’s business operations.
Dr. Reynold Bergen provides scientific and industry expertise to the BCRC and Beef Science Cluster, working with industry to identify research priorities, review research proposals and scientific reports, and engaging with industry and research experts on an ongoing basis. To ensure producers have access to current research information, he develops factsheets for projects funded through the BCRC, and writes articles that are available through the CCA, provincial beef organizations, various agricultural media outlets and BeefResearch.ca. Reynold also works to gather and provide relevant research-based information for industry, public and government communications on specific issues.
VPB+ Technical Manager
Michelle is responsible for providing direction and support for the technical verification requirements of the VBP+ program and support to VBP+ Delivery Services Inc. certification services. Michelle will be based out of her home office in Alberta.
Michelle completed her BSc in Biological Sciences at the University of Lethbridge and an MSc in Agricultural and Bioresource Engineering at the University of Saskatchewan, where she focused on livestock welfare during long distance transportation. She has also holds a CRSP (Canadian Registered Safety Professional) with a focus in on-farm safety as well as Oil & Gas, trucking, and international logistics. Michelle has worked within the Canadian cattle feeding sector and also within the oil and gas industry as a technical consultant and data analyst with emphasis on quality, safety and environmental metrics. Michelle enjoys trail riding out in the mountains on horseback and working border collies.
Ellen helps coordinate the development, maintenance and utilization of various extension resources, including the BCRC’s webinars, blog articles, and other content on www.BeefResearch.ca.
Science and Extension Coordinator
Stacey assists with the review of scientific reports and gathering of relevant research-based information for various audiences. She helps coordinate the development, maintenance and utilization of various extension resources, including the BCRC’s webinars, fact sheets and other content on www.BeefResearch.ca. Stacey also coordinates the BCRC’s Beef Researcher Mentorship Program.
Research and Innovation Coordinator
Sydney assists with the review of scientific reports and gathering of relevant research-based information for various audiences. She helps coordinate the development, maintenance, and utilization of various extension resources, including the BCRC’s webinars, fact sheets and other content on www.BeefResearch.ca. Sydney also coordinates the BCRC’s Beef Researcher Mentorship Program.
Extension and Communications Director
Tracy oversees the development, maintenance and utilization of various research extension tools, including www.BeefResearch.ca, with a focus on accelerating the adoption of innovations related to production efficiencies, animal health, and food safety and quality to cattle producers and other industry stakeholders. To maximize investments in research, she also works to improve the efficiency and effectiveness of technology transfer in the Canadian beef industry through greater collaboration and empowerment of technology transfer agents, and supports direct engagement of researchers with industry.
Cassidy pursues beef quality and food safety research that meets industry priorities while supporting the development of new technologies that drive the Canadian Beef Advantage. She also engages in technical market access and trade policy development activities, providing technical expertise, analysis, and research to support industry advancement.
Charlotte supports the development and implementation of BCRC’s business planning and budgetary processes, project selection and management, results reporting, and assists with board and stakeholder engagement.
Providing administrative support to the CCA, Linda coordinates and administers various projects and committee meetings for the Verified Beef Production™ program and the Beef Cattle Research Council. This includes account tracking and reporting on various jointly-funded programs within the CCA such as Cattlemen’s Young Leaders and other projects. She provides administrative support on numerous industry research projects, including organizing materials for final submissions.
Canadian Beef Breeds Council
Chief Executive Officer
Leading the Canadian Beef Breeds Council, Sandy works on behalf of the seedstock sector to address policy and regulatory issues and drive growth of both international and domestic trade for beef cattle genetics. As the Chief Executive Officer of CBBC, Sandy oversees the development of the Canadian Beef Improvement Network (CBIN), a collaborative network focused on increasing the utilization of genetic data and adoption of genetic innovations to create value for all sectors of the Canadian beef industry and to further advance industry-wide economic and environmental sustainability.
Canfax and Canfax Research Services
Brenna Grant is the Executive Director of Canfax and Canfax Research Services (CRS), responsible for business development. Canfax is Canada’s source of cattle market information. CRS provides the Canadian beef industry with comprehensive statistical and market information on the domestic and global beef trends. Economic analyses are utilized for marketing, research, policy and investment decisions supporting strategies, business plans and performance measurement.
Brenna grew up in SW Saskatchewan on a cow/calf, yearling grasser operation that her family still operates. She received a BA in Agricultural Economics from the University of Saskatchewan and a Masters in Applied Economics from Montana State University. She is currently the Chair of the Statistics Canada Agriculture and Food Advisory Committee and Chairs the Global Roundtable for Sustainable Beef’s Climate Science Committee. CRS provides project and data management for the Canadian Roundtable for Sustainable Beef (CRSB) National Beef Sustainability Assessment.
Huiting is responsible for maintaining a wide variety of national and international data sets, writing for regular publications. A major part of her role is background research and statistical analysis on CRS projects. Her language skills have contributed to the reliable international data that CRS utilizes. She has developed decision making models using Canfax’s unique database and has a background in survey analysis. She manages the Canadian Boxed Beef report and assists with data requests.Huiting joined Canfax Research Services in 2013.
Scott McKinnon is a market analyst with Canfax and a fourth generation Alberta rancher. Scott has over 25 years of feedlot management experience involved primarily in seedstock, performance testing and research.
Robyn obtained her Master of Science degree in Rural Sociology from the University of Alberta, Faculty of Agriculture, Life and Environmental Sciences. She has a diverse professional background in the fields of research, natural resource management, social impact assessment and agriculture. Robyn works to synthesize these interests to contribute towards growing a global culture of resource and food sustainability. Taking every opportunity to engage in social research and connect with communities, Robyn has worked with the City of Edmonton’s Food and Agriculture Citizen’s Panel, with remote communities in the Northwest Territories and, most recently, with beef cattle producers as a Research Project Manager for Feedlot Health Management Services. Robyn joined Canfax Research Services in 2020.
Dallas responds to member inquiries for data and market analysis, gathering feeder prices from across western Canada, performs daily radio reports while also writing market commentary, and analysis in weekly reports. Dallas is the cattle on feed coordinator and has also taken a lead role on the annual feedlot demographic survey. Maintaining communication with cattlemen, feedlot managers, auction mart facilitators and agri-business professionals has been critical in providing timely and valuable market information.
Public and Stakeholder Engagement
Amie leads the Public and Stakeholder Engagement (PSE) team which works to increase public trust in the Canadian beef industry by supporting industry synergies, forming strategic partnerships and connecting positively with consumers and the public. This includes addressing industry issues by coordinating key messages and specific responses together with provincial and industry organizations. Promotional content and campaigns are also developed that highlight the benefits of beef production in Canada.
Stakeholder Engagement Specialist
As part of the Public and Stakeholder Engagement (PSE) team, Lynsay leads various projects to promote consumer trust in the Canadian beef industry, including the Beef Advocacy Canada program. She also works on issues response and assists with PSE communications, campaign strategy and execution. Prior to joining CCA, Lynsay worked in the dairy industry in extension, marketing and communications.
Stakeholder Engagement Social Media Coordinator
As the Stakeholder Engagement Social Media Coordinator, Emma oversees the social media efforts of the Public and Stakeholder Engagement (PSE) program. Her role is centred around planning and creating content to increase public trust in the beef industry and highlight positive stories from Canadian beef farmers and ranchers. In addition, Emma offers support on issues response and public outreach activities alongside the rest of the PSE team. Emma is a rancher herself and dedicates her time away from her herd of purebred Herefords to creating effective communication between producers, industry stakeholders, and consumers.
Stakeholder Engagement Technical Consultant
Jenna is the Stakeholder Engagement Technical Consultant and supports the accelerated delivery of the Public & Stakeholder Engagement (PSE) management strategy and business plans. A major part of her role is to seek, track and analyze research relevant to the beef industry and disseminate the information into key messages for stakeholders. Her duties also include providing scientific support and assisting in PSE projects to connect positively with consumers and the public. Jenna is a master’s student at the University of Saskatchewan in the Department of Animal and Poultry Science and has a wide background in animal research, public outreach, and technical support.”