Sustainability
Sustainability is comprised of the social, economic and environmental sustainability of the Canadian beef value chain.
Cattle producers understand the need to raise more beef using fewer resources.
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Canada's cattle producers work hard to care for their animals, reflecting industry’s commitment to the humane treatment and care of beef cattle.
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The long-term sustainability of the Canadian beef industry is contingent upon the health of all sectors along the supply chain.
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Cattle producers have the greatest vested interest in ensuring their land is managed in a sustainable manner.
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CCA activities that contribute to sustainability include research, mentoring, and efforts toward the sustainable advancement and legacy of Canada’s beef industry.
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Environmental stewardship is compatible with or inherent in modern beef cattle production practices.
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The Environmental Stewardship Award has recognized outstanding environmental stewardship efforts of Canada’s beef producers since 1996.
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