Cattle producers understand the need to raise more beef using fewer resources. Global meat demand is expected to surge by 70 per cent by 2050 due to a growing world population, particularly the middle class. The global livestock industry needs to ensure that they are able to meet this demand by supplying high quality protein while optimizing the use and sustainability of limited natural resources.

The CCA is a member of the Global Roundtable for Sustainable Beef (GRSB). Like the GRSB, the CCA is focused on developing the necessary tools to ensure beef production is environmentally sound, socially responsible and economically viable.

The CCA has also spearheaded the Canadian Roundtable for Sustainable Beef (CRSB), which will facilitate a national dialogue to advance continuous improvement in the social, economic and environmental sustainability of the Canadian beef value chain. Through leadership, science, multi-stakeholder engagement and collaboration continuous improvement of sustainability of the Canadian beef value chain will be achieved and recognized.

The CCA is part of the Global Agenda of Action (GAA) in Support of Sustainable Livestock Sector Development, a United Nation’s Food and Agriculture Organization (FAO) led multi-stakeholder initiative to work towards more efficient use of natural resources by the global livestock industry.

CCA also works with the Five Nations Beef Alliance (FNBA) to address common issues related to animal health, animal welfare, and carbon footprint and sustainability. The FNBA includes the national organizations representing beef cattle producers in Australia, Canada, Mexico, New Zealand and the United States. Together, the Cattle Council of Australia, CCA, National Cattlemen’s Beef Association, Beef + Lamb New Zealand, and Confederación Nacional de Organizaciones Ganaderas represent producers from countries that account for one-third of global beef production.