Cattle producers understand the need to raise more beef using fewer resources. Global meat demand is expected to surge by 70 per cent by 2050 due to a growing world population, particularly the middle class. The global livestock industry needs to ensure that they are able to meet this demand by supplying high quality protein while optimizing the use and sustainability of limited natural resources.

The CCA is a member of the Global Roundtable for Sustainable Beef (GRSB). Like the GRSB, the CCA is focused on developing the necessary tools to ensure beef production is environmentally sound, socially responsible and economically viable.

The CCA spearheaded the Canadian Roundtable for Sustainable Beef (CRSB), which facilitates a national dialogue to advance continuous improvement in the social, economic and environmental sustainability of the Canadian beef value chain. Through leadership, science, multi-stakeholder engagement and collaboration continuous improvement of sustainability of the Canadian beef value chain will be achieved and recognized.

The CCA is part of the Global Agenda of Action (GAA) in Support of Sustainable Livestock Sector Development, a United Nation’s Food and Agriculture Organization (FAO) led multi-stakeholder initiative to work towards more efficient use of natural resources by the global livestock industry.

CCA also works with the International Beef Alliance (IBA) to address common issues related to animal health, animal welfare, and carbon footprint and sustainability. The IBA includes the national organizations representing beef cattle producers in Australia, Brazil, Canada, Mexico, New Zealand, Paraguay and the United States. Together, the Cattle Council of Australia, Associação dos Criadores de Mato Grosso, Associação Nacional dos Confinadores de Brasil, Canadian Cattlemen's Association, Confederación Nacional de Organizaciones Ganaderas, Asociación Rural de Paraguay, Beef + Lamb New Zealand and the National Cattlemen's Beef Association, represent producers from countries that account for 46 per cent of global beef cattle production and 63 per cent of global beef exports.