About
The Canadian Cattle Association (CCA) is the national voice of Canada’s 60,000 beef farms and feedlots. Founded by producers and led by a producer-elected board, CCA works to address issues that concern Canada’s beef producers.
Sustainability
Sustainable beef is defined as a socially responsible, economically viable, and environmentally sound product that prioritizes the planet, people, animals and progress. More specifically, sustainability includes the following five principles: natural resources, people and the community, animal health and welfare, food, and efficiency and innovation.