Beef Industry Innovation & Sustainability Award (BIISA)

The Beef Industry Innovation & Sustainability Award (BIISA) is presented on behalf of beef cattle producers by the Canadian Cattlemen’s Association (CCA). BIISA publicly recognizes individuals, industry stakeholders and value chain members for their outstanding commitment to the sustainability of Canada’s beef industry through innovation.

In the beef cattle business, innovation that contributes to industry sustainability can include improvements to practices, systems and products, and increased efficiencies in services or processes, on-farm and off-farm. Innovation can also apply to promotional or marketing campaigns, outreach efforts, research, and product development. Innovation occurs throughout the value chain and eligibility for the award is correspondingly broad.

Award Eligibility

BIISA is awarded to any value chain partner in the beef cattle industry who successfully implements innovation that clearly demonstrates a contribution to industry competitiveness and sustainability.

Award applications are open to individuals, industry stakeholders, corporations, suppliers and services further back in the value chain that meet the criteria. Companies can submit an application nominating themselves or individuals can submit an application on a company’s or individual’s behalf. 


The 2019 BIISA was presented to the Canadian Roundtable for Sustainable Beef’s founding council and membership. Click here for the news release.

The 2017 BIISA was awarded to the Honourable Gerry Ritz for his outstanding legacy in Canadian agriculture including his contributions to the competitiveness and sustainability of the Canadian beef industry. Click here for more information.

The 2016 BIISA was awarded to Jim Clark and the Ontario Cattle Feeders' Association for the development of the Ontario Corn Fed Beef program. This producer-led branded beef program emphasizes sustainability and beef quality, highlighting the best aspects of the Canadian beef industry. Click here for the news release.

The 2015 BIISA was awarded posthumously to Dr. Colin Gill in recognition of his outstanding scientific achievement and dedication to public health that has contributed significantly to the sustainability of the Canadian beef industry. Click here for the news release. 

How to Apply

Click here for the application package which includes more information on BIISA.

For further information about BIISA, please contact CCA Communications Manager Michelle McMullen at or call 403-275-8558.