Through research and innovation, Canada's beef industry continually strives to be a global leader in sustainable beef production.
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Management practices that protect the health of the animal and the environment go a long way towards the maintenance of a sustainable agro-ecosystem.
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Addressing myths and misconceptions around the healthfulness of beef and the environmental impacts of beef production.
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Along with managing herd health, beef producers manage the natural resources on their farm and the day to day business of their operation. It’s a 24/7/365 lifestyle that requires passion and commitment.
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Innovation that contributes to industry sustainability occurs throughout the beef value chain and can include improvements to practices, systems, processes, research, and product development.
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