CCA welcomes new leadership at 2020 Annual General Meeting

March 16, 2020

Ottawa, ON – The Canadian Cattlemen’s Association (CCA) Board of Directors is pleased to announce the election of Bob Lowe (AB) and Reg Schellenberg (SK) as President and Vice President, respectively, at the 2020 Annual General Meeting (AGM) in Ottawa, ON.

Lowe takes over from David Haywood-Farmer, who moves to the position of CCA Past President. Haywood-Farmer had a productive two-year including the development of the refreshed 2020-2024 National Beef Strategy, growing the Public and Stakeholder Engagement (PSE) pilot into a fully funding program, and advancing trade and market access priorities, specifically the implementation of the Comprehensive and Progressive Trans-Pacific Partnership (CPTPP) and the signing of signing of the new Canada-United States-Mexico Agreement (CUSMA).

Lowe’s priorities for his term on the trade front include working to gain US equivalency for export requirements for the South Korea market, continuing efforts to maintain and increase market access for Canadian beef into China, and addressing technical barriers limiting the ability of Canadian beef producers to realize the full potential of the Comprehensive and Economic Trade Agreement (CETA), while working on a new trade agreement with the United Kingdom.

Closer to home, Lowe’s top priority to raise the profile of Canada’s agriculture sector within the Government of Canada and at the Cabinet table will help increase awareness, understanding, and improve consumer trust.

“CCA has advanced a number of key policy files over the past two years and I am committed to building on our recent successes,” said Lowe. “A big thanks to David for his dedication and leadership as CCA’s President and I look forward to working closely with Reg to seize opportunities to increase the competitiveness of Canadian beef producers, while addressing the issues and challenges facing our industry.”

The CCA also welcomed newly elected members to the CCA board including Ryan Scorgie (BC), Jodi Flaig (AB), Sheila Hillmer (AB), Tyler Fulton (MB), Matt Bowman (ON), and Jack Chaffe (ON).

CCA’s Board thanks the following retiring directors and members for their time and contributions to the organization and Canada’s beef industry: Dan Darling as CCA Past President, Brian McKersie (BC), Brad Osadczuk (AB), Tim Smith (AB), Tom Teichroeb (MB), Joe Hill (ON), and Jason Reid (ON).

 For further information, contact:

Michelle McMullen
Communications Manager
403-275-8558 |



Bob Lowe, CCA President

Bob Lowe was elected by acclamation as President of the Canadian Cattlemen’s Association (CCA) on March 13, 2020 at the CCA Annual General Meeting (AGM) in Ottawa, ON. Lowe takes on the role of President following a two-year term as CCA Vice-President (2018-2020). He was also Chair of Alberta Beef Producers (2015 to 2017) and a decade as a delegate, director and a member of the executive.

First elected as a director to the CCA in 2009, Lowe has served as chair of the CCA Environment Committee and Foreign Trade Committee. He is also Council director of the Canadian Roundtable for Sustainable Beef (CRSB), and a Board member of the Global Roundtable for Sustainable Beef (GRSB).

Lowe is part of a long line of ranchers that came to Alberta in the late 1800s and continues that legacy with feedlot operations based in Nanton, Alberta and a cow-calf operation in Eriksdale, Manitoba.

He is an outspoken advocate for sharing information about raising cattle, feedlots and best management practices, and promotes the understanding of the stewardship and conservation that is inherent in sustainable beef production.

Lowe has two children and two grandchildren. He is focused on farming for the future generations.

Reg Schellenberg, CCA Vice President

Reg Schellenberg was elected by acclamation as Vice President of the Canadian Cattlemen’s Association (CCA) on March 13, 2020 at the CCA Annual General Meeting (AGM) in Ottawa, ON. Schellenberg takes on the role of Vice President after he served as a director, zone chairman and member of the executive of the Saskatchewan Stock Growers Association (SSGA).

First elected as a director to the CCA in 2008, Schellenberg serves as co-chair of the Animal Health and Care Committee with Pat Hayes. He also represents CCA on the Canadian Cattle Identification Agency (CCIA). Prior to the creation of the Animal Health and Care Committee, Schellenberg chaired the Animal Care Committee.

Schellenberg ranches with his wife Shannon, his son Coy and his daughter-in-law Lauralie in Beechy, Saskatchewan. Coy represents the fourth generation in the family partnership. He believes strongly in investing in future as generational transfer is critical.

He has been an outspoken advocate for animal health and care since first getting involved with the CCA. He believes that any new regulations concerning animal health and care can have direct implications on his home ranch, neighbouring ranches and farms across Canada.

He feels that ranchers play an important role in public trust and showing what raising cattle is really like on ranches and farms in Canada. He also feels it’s important to raise awareness of the stewardship and conservation efforts undertaken in sustainable beef production.

Schellenberg and his wife Shannon have two sons, a daughter and seven grandchildren. They are focused on ranching for the future generations. Schellenberg looks forward to representing ranchers and farmers across the country. 

For further information, contact:

Michelle McMullen
Communications Manager
403-275-8558 |