bcrc logo 2Established by the CCA in 1997, the Beef Cattle Research Council (BCRC) determines research and development priorities for the beef cattle industry, and administrates the research funding allocation of the National Check-off. A portion of the funds collected through the National Check-off are directed towards the BCRC to sponsor research and technology development in strategically focused priority areas of national significance to the beef industry. 

The BCRC also supports Verified Beef Production™, Canada’s on-farm food safety program for beef – a dynamic program to uphold consumer confidence in the products and good practices of this country’s beef producers.