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General Information
The history of quality assurance (QA) stems back many years and within
many industries from the military to space exploration. Quality assurance programs are
predominant in all aspects of food production, including meat, fruit, and vegetable
markets. Quality assurance and quality improvement programs have been introduced and
promoted to the Canadian beef industry over several years through programs such as
Canadian Cattlemen "Quality Starts Here
".
There are many reasons for beef quality improvement programs in the beef cattle industry:
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To promote the use of consistent practices by all producers. |
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To increase consumers’ knowledge of beef as a wholesome safe food product through sound production practices. |
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To promote operating practices that strive to reduce, control and prevent potential chemical, biological and physical hazards (HACCP) that affect the food safety of beef products; thus, promoting consumer confidence and trust. |
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To influence consumer-eating habits by promoting beef as a regular part of a well balanced diet; thus, increasing beef’s competitive market share. |
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To promote strategic alliances with preferred buyer-supplier relationships based on quality assurance and improvement programs. |