January 12, 2009

Calgary, AB - The United States Department of Agriculture issued the final rule for mandatory Country-of-Origin (COOL) labelling today. The CCA is hopeful that changes allowing greater flexibility in the COOL final rule reduce some market uncertainty. However the CCA remains opposed to the mandatory initiative, seeing it as a barrier to trade.

Audio Clips

Call 1-888-620-BEEF (2333) toll-free for voice clips

• Clip 1 - "term", 26 seconds
• Clip 2 - "processed", 18 seconds
• Clip 3 - "as well", 18 seconds
• Clip 4 - "flexibility", 14 seconds
• Clip 5 - "industries", 16 seconds

Read Full PDF Article...