Newly Appointed Team to Implement Canada Beef Working Group Recommendations

Canadian Beef Cattle Research, Market Development and Promotion Agency

During its Annual General Meeting March 7, 2011, the Canadian Beef Cattle Research, Market Development and Promotion Agency (commonly referred to as the National Check-off Agency) was given clear direction by its directors to accept the recommendations of the Canada Beef Working Group (CBWG). These recommendations include the restructuring of the Agency’s governance and business plan to enable the Agency to assume the responsibility of implementing the domestic marketing plans of the Beef Information Centre (BIC) and the international marketing plans of the Canada Beef Export Federation (CBEF).