Marketing fund for cattle and beef widens its Alberta scope

More dollars available for broader-based projects.

Edmonton... The doors to a national marketing development fund have opened wider for Alberta’s cattle and beef industry.

Changes to an agreement between the Canadian Cattlemen’s Association (CCA) and the province mean more Alberta-based projects with broader objectives will be eligible for the Canadian Beef and Cattle Market Development Fund (CBCMDF). The governments of Canada and Alberta, in collaboration with industry, launched the initiative with contributions of $50 million and $30 million respectively. Commonly referred to as the Legacy Fund, the initiative was created in 2005 following the discovery of BSE in the Canadian cattle herd.