CCA welcomes new General Manager

Calgary, AB – The Canadian Cattlemen’s Association (CCA) is pleased to announce David Moss as General Manager, effective June 1. Moss assumes the role from Rob McNabb, who is retiring after 20 years with the CCA. Moss joins the CCA at a transformative time in the Canadian beef industry, with the National Beef Strategy positioned to reshape the sector going forward. Moss brings a thorough knowledge of the North American beef industry to the role, offering more than 25 years of practical, hands-on experience in beef production, feedlot management, animal health, verification processes, and animal identification and traceability, the latter gained through over a decade of operational leadership at Livestock Identification Services Ltd. and an innovative integrated traceability start-up.