Calgary, AB – The Canadian Cattlemen’s Association (CCA), in its continued commitment to sustainable beef production, has joined the Global Roundtable for Sustainable Beef (GRSB). Like the GRSB, the CCA is focussed on developing the necessary tools to ensure beef production is environmentally sound, socially responsible and economically viable. The CCA joins a diverse GRSB member base that includes producer groups, processers, retailers, and environmental/sustainability organizations.
CCA President Martin Unrau said working with and contributing Canadian research and expertise to the roundtable’s efforts towards improving global sustainable beef production is an opportunity not to be missed. The CCA recognizes the numerous value propositions for becoming a GRSB member like engaging with leaders from across the value chain and participation in shaping the global dialogue on beef sustainability