News

Industry unites to develop National Beef Strategy

Calgary, AB - The growing global demand for protein has presented Canada’s beef industry with an unprecedented opportunity to increase demand for its beef products. The ability of industry to fully seize this opportunity is not without significant challenges; tight cattle supplies, reduced marketings, and competition for arable land are among the factors to be overcome. Canada’s beef sector organizations have responded to the challenge with the creation of the National Beef Strategy. A collaborative effort of national and provincial beef sector organizations, the National Beef Strategy provides the framework for how the organizations can work together to best position...

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Young Cattlemen’s Council elects new council positions

Calgary, AB – The Young Cattlemen’s Council (YCC) held its Annual General Meeting (AGM) last week in Edmonton in conjunction with the Cattlemen’s Young Leaders (CYL) Fall Forum. As part of the AGM, YCC membership participated in a formal election process to fill three-at-large positions and one council member spot.

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CCA Statement on U.S. Congress COOL instructions passed in Appropriations Bill

Calgary, AB – Over the weekend, the United States (U.S.) Congress passed its annual appropriations legislation that funds the U.S. government for the remainder of the fiscal year. In the portion of that legislation that funds the U.S. Department of Agriculture, Congress included the following instruction:

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CCA partners with ViewTrak Technologies to expand Beef InfoXchange System (BIXS)

Calgary, AB - The Canadian Cattlemen’s Association (CCA) today announced that it is partnering with ViewTrak Technologies, a world-class technology and traceability company based in Edmonton, to enhance and expand the Beef InfoXchange System (BIXS). Under the partnership, a new privately-held company will take ownership of BIXS, with the CCA and ViewTrak as initial shareholders. Hubert Lau, Executive Vice-President of ViewTrak, will lead the company as President and Chief Executive Officer and Ted Power, President of ViewTrak, will take on the role of Executive Vice-President.

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CCA welcomes swift ratification of Canada-Korea Free Trade Agreement

Calgary, AB - The Canadian Cattlemen’s Association (CCA) congratulates the Governments of Canada and Korea for ensuring the swift ratification of the Canada-Korea Free Trade Agreement (CKFTA) in their respective Parliaments, and setting January 1, 2015 as the date for the CKFTA to come into force.

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U.S. appeals WTO ruling, CCA focused on eliminating unfair discrimination on imported cattle

The Canadian Cattlemen’s Association (CCA) is disappointed that the United States (U.S.) today appealed the World Trade Organization (WTO) Compliance Panel ruling of October 20, which found that the U.S. has failed to bring its Country of Origin Labeling (COOL) program into compliance with its WTO obligations. While the appeal was expected, it is the U.S.’s final procedural option before Canada can exercise its right to retaliate, and the CCA remains focused on eliminating the unfair discrimination on U.S. imports of cattle (and hogs). 

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Effort to promote, expand reach of Canadian beef in China appreciated

Calgary, AB – The Canadian Cattlemen’s Association (CCA) applauds the efforts of Agriculture and Agri-Food Canada Minister Gerry Ritz and Canada Beef Inc. to promote Canadian beef in China. China holds huge potential for Canada’s beef cattle producers, making efforts to reinforce and expand the reach of the high-quality Canadian beef brand among the growing Chinese middle class more important than ever.

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WTO sides with Canada again, Panel report confirms U.S. COOL regulation discrimination

October 20 - Today the World Trade Organization (WTO) Compliance Panel made public its report regarding U.S. mandatory Country of Origin Labeling (COOL), confirming that Canada has won another important and decisive victory at the WTO on MCOOL.   

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