mCOOL

Mandatory Country-of-Origin Labelling (mCOOL)
On November 18, 2011 the World Trade Organization (WTO)  ruled in favour of Canada and Mexico’s complaint against U.S. Country of Origin Labeling (COOL). The WTO ruling supports Canada’s position that provisions of COOL discriminate against live cattle and hogs imported into the U.S. from Canada to the detriment of Canadian cattle producers. The CCA has maintained that since coming into effect in 2008, COOL has increased costs for U.S. companies that import live Canadian cattle thereby reducing the competiveness of those Canadian cattle in the U.S. market. The WTO confirmed that COOL has had this effect.
The U.S. has until March 23, 2012 to appeal the WTO ruling. The CCA hopes the U.S. will decide that complying with the WTO ruling will be in its best interest and move toward a resolution.

Launching WTO trade challenge
On April 29, 2009, the federal government responded to CCA’s request for action