Beef Information Centre - for Producers

The Beef Information Centre (BIC) is the Beef Market Development division of the Canadian Cattlemen’s Association.

BIC focuses on three key priority areas:

1. Maximizing the total value realized by the industry through the optimization of carcass values through supporting the sale of key cuts into the highest value markets
2. Expanding market size within key markets and market segments
3. Building brand awareness of the Canadian Beef Advantage

BIC works closely with consumer and culinary audiences, health and nutrition professionals, retail, foodservice and processing trade partners, media, government and beef producer groups.

Visit the new BIC (Producer) website to learn more