Quality Assurance

CCA introduced and promoted quality assurance and quality improvement to the Canadian beef industry over several years through the CCA’s Quality Starts Here Verified Beef Production™ (VBP) program.
  • Quality Starts Here
  • Verified Beef Production – Canada's on-farm food safety program for beef, designed to enhance and maintain consumer confidence in beef products and in the practices of Canada’s beef producers
  • The Canadian Beef Grading Agency (CBGA) delivers grading services for Canadian beef to provide a standardized measurement system to support pricing decisions and greater consistency and predictability in the eating-quality of specific grades of beef