CBA Brand Promises

The CBA Brand promotes the benefits of choosing Canadian beef from farm to fork, including production practices, environmental stewardship, beef quality and yield advantages, plus our global animal health status (recognized by the World Animal Health Organization - OIE) and food safety practices – creating consumer awareness.

• Creates a highly-visible identity for differentiating Canadian beef worldwide from its competition with the CBA logo symbolizing the superior attributes of Canadian high quality, grain-fed beef and cattle, adding value and increasing demand.

• Supports the CBA objective for ‘maximizing’ the value of every cut and product from each animal.

• Helps overcome unfair trade barriers in foreign markets, through increased industry and consumer awareness.