The Canadian Cattlemen's Association

The ability for anyone on the CBA program to access information along the value chain and to capitalize on the advantages listed above will depend on the adoption of the industry's value proposition.

Producer Benefits

Defining production practices contributes to increasing the overall value of Canadian beef, creating a standard of excellence recognized by industry and consumers.

Individual producer production practices will contribute to increasing the overall value of Canadian beef on all levels - domestic, national and international.

Packing & Processor Benefits

Packing plants will be able to promote the beef from animals on the program as age-verified, fully traceable back to the herd of origin and as having health records.

Results in higher carcass values over time, as demand for beef from cattle on the CBA program increases domestically and internationally.

Retailer Benefits

The benefit to retailers, over time results in higher carcass values as consumer demand for beef from cattle on the CBA program increases domestically and internationally.

Offering the strong Canadian brand increases consumer demand as customers come to expect and receive specified qualities and service will be the end result.