Proposal Review and Evaluation

Proposal Review

Projects proposals will be submitted to a committee for peer review and analysis. The CCMDC administrator will solicit reviews and reserves the right to choose the reviewers.

Final decisions on funding and financial support of projects will be made by the CCMDC.

Evaluation Criteria

Evaluation criteria, to be used in the second step of the screening, evaluation and selection process, are described below:

Alignment

  • Contribution to achievement of desired market positioning
  • Alignment with CCMDC goals and priorities
  • Focus on long-term (rather than short-term) benefit to the industry
  • Leverage of (industry) innovation and/or innovation in the delivery of the market positioning
  • Contribution to industry risk mitigation (e.g., through market diversification)

Expected Benefit

  • Clarity and measurability of expected benefits
  • Credibility of initiative and accompanying plan
  • Magnitude of expected benefit (i.e. initiative’s contribution to industry positioning, industry knowledge, industry credibility/image, or industry sales volume/value)
  • Ability to capture, protect and maintain the monetary benefits
  • Timing of expected benefit

Investment

  • Degree of industry funding leverage provided
  • Total funding requested from the CCMDC through the Alberta International Beef Marketing Development Fund

Risk

  • Presence of factors that either increase or decrease the risk that benefits will be realized as expected
    • For example, presence of existing relationships, level of market knowledge, stability of market and market structure, relative complexity of market or specific opportunity, level of competitive intensity, expected competitive responses, support from key stakeholders, sufficient and appropriate resources available, etc.
  • Dependence upon other initiatives or activities
  • Resilience to external change.
  • Risk to the industry if the initiative is not undertaken

Other Impacts

  • Presence of demonstrable benefit to other industry sectors
  • Potential impact (positive or negative) on other areas of the industry (e.g., impact on domestic market)
  • Synergies with other industry efforts (including opportunities created for other initiatives)