Projects proposals will be submitted to a committee for peer review and analysis. The CCMDC administrator will solicit reviews and reserves the right to choose the reviewers.
Final decisions on funding and financial support of projects will be made by the CCMDC.
Evaluation criteria, to be used in the second step of the screening, evaluation and selection process, are described below:
Contribution to achievement of desired market positioning
Alignment with CCMDC goals and priorities
Focus on long-term (rather than short-term) benefit to the industry
Leverage of (industry) innovation and/or innovation in the delivery of the market positioning
Contribution to industry risk mitigation (e.g., through market diversification)
Clarity and measurability of expected benefits
Credibility of initiative and accompanying plan
Magnitude of expected benefit (i.e. initiative’s contribution to industry positioning, industry knowledge, industry credibility/image, or industry sales volume/value)
Ability to capture, protect and maintain the monetary benefits
Timing of expected benefit
Degree of industry funding leverage provided
Total funding requested from the CCMDC through the Alberta International Beef Marketing Development Fund
Presence of factors that either increase or decrease the risk that benefits will be realized as expected
For example, presence of existing relationships, level of market knowledge, stability of market and market structure, relative complexity of market or specific opportunity, level of competitive intensity, expected competitive responses, support from key stakeholders, sufficient and appropriate resources available, etc.
Dependence upon other initiatives or activities
Resilience to external change.
Risk to the industry if the initiative is not undertaken
Presence of demonstrable benefit to other industry sectors
Potential impact (positive or negative) on other areas of the industry (e.g., impact on domestic market)
Synergies with other industry efforts (including opportunities created for other initiatives)