Volume 7 Issue 10 •August 27, 2012

In This Issue ...


CCA ensures CETA negotiators understand Canada's position on beef

The Canadian Cattlemen's Association (CCA) has invested a lot of time and effort into negotiations for a Canada-European Comprehensive Economic and Trade Agreement (CETA). We were pleased when, earlier this month, German Chancellor Angela Merkel expressed strong public support for a CETA when she met with Prime Minister Stephen Harper in Ottawa.
CETA is potentially the most important agreement for Canadian beef producers since the Canada-U.S. Free Trade Agreement (FTA). CCA President Martin Unrau and key association representatives met again recently with the Canadian negotiators of CETA to ensure they clearly understood Canada's position on beef.

The CCA is seeking the elimination of a prohibitively high beef tariff as well as addressing technical issues that prevent Canadian beef from entering that very lucrative market.  We should know this fall if that is achievable or not.

With annual beef consumption in the EU at approximately 8 million tonnes, achieving meaningful market access will improve the Canadian cattle industry's competitiveness for the long term. That being said, the CETA needs to include major access for Canadian beef exports to Europe in order to be supported in Canada. In addition to the tariff access, this means there must also be a recognition that any processing facility approved under Canada's federal inspection system would be eligible to export to the EU.


The Five Nations Beef Alliance is coming to Canada

Canfax Market Briefs

Each year, the Five Nations Beef Alliance (FNBA) hosts a week-long international conference that works to exceed global consumers' expectations with respect to beef, while eliminating non-scientific and political trade restrictions. This year, it is Canada's turn to host the FNBA and the CCA is looking forward to the opportunity to showcase an important segment of Canada's beef and agriculture sectors to member countries.

CCA leadership, including President Martin Unrau, Vice President Dave Solverson and Past President Travis Toews, will be among the group of 48 senior leaders from the member countries to take in the tour of Western Canada and the conference in Banff, Alberta.

Young leaders from the FNBA member countries will also be a part of the tour. In Canada, the Cattlemen's Young Leaders (CYL) program will send Jake Meyer (Alberta); Sheldon Kyle (Saskatchewan); and Kimberly McCaw (Ontario). These dynamic CYL participants will benefit from the all-encompassing itinerary of the tour and the conference.

The FNBA is comprised of member countries Australia, Canada, Mexico, New Zealand and the United States. Each country takes a turns in hosting the annual FNBA through their respective associations, the Cattle Council of Australia, CCA, Confederación Nacional de Organizaciones Ganaderas, Beef + Lamb New Zealand and the National Cattlemen's Beef Association.

FNBA member countries are mutually aligned in increasing market access for beef, discussing trade policy and examining beef sustainability. They also look at animal health and disease traceability and work on cultivating leadership development and growing the number of alliance members.

The FNBA conference tour will begin with a visit to Vancouver, B.C., followed by a tour of select ranches and feedlots of the Okanagan Valley before arriving in Banff for the conference.

Beef is of course on the menu along the way. Tour participants will get to sample Bill Freding's beef following a tour of his feedlot and winery. Douglas Lake Ranch, one of the most historic must-see ranches in Canada, is also on the agenda. Tour participants will review environmental sustainability advancements at the Guichon family ranch in B.C., a past recipient of the CCA Environmental Stewardship Award. Plans also include a visit to a cow-calf operation as well as stops to showcase the fruits, vegetables, wineries, forestry, fish and wildlife, and tourism sectors of Western Canada.

It's an honour for the CCA to host the FNBA and we look forward to another great conference with the FNBA members.


CCA congratulates 2012 TESA recipient

Christoph and Erika Weder of Spirit View Ranch near Rycroft, Alberta, are the 2012 recipient of the CCA's The Environmental Stewardship Award (TESA). The Weders' conservation practices and innovative approach to business have enabled them to succeed domestically and internationally.

Our congratulations go out to the Weders and to all of the 2012 TESA nominees: Rod and Nonie Hesketh of Silver Hills Ranch in B.C.; brothers Dale and Terry Adamson of the Diamond J Cattle Co. in Saskatchewan; JV Ranch, a division of HyLife Ltd., of Manitoba; and Jim Ginn of the Ginn Family Farm in Ontario.


TESA gets a new logo

The CCA began the Environmental Stewardship Award (TESA) program in 1996. This year the Canadian cattle industry's national award program for exemplary environmental stewardship has a new logo and revamped program thanks to the enhanced level of sponsorship of MNP LLP. A proud supporter of the TESA program since 2009, MNP LLP this year became a Platinum partner. The CCA is working toward heightening awareness among consumers about the beneficial relationship that exists between cattle production and the environment.


CCA Semi-Annual auction, tour and tournament a success

The CCA 2012 Semi-Annual Meeting had a packed agenda and as always the related social events enjoyed a great turnout. The CCA live auction, an event that capped off the International Livestock Congress 2012, was a huge success. The CCA appreciated the efforts of auctioneer Brent Carey, whose work ensured that proceeds of more than $4,200 will go to the Canadian and Ontario 4-H Foundation.

The CCA, in partnership with the Canadian Beef Breeds Council and Canada Beef Inc. hosted the first ever Canadian Cattle Industry AAA Golf Tournament. Held at the Heather Glen golf course in Calgary, the tournament provided an opportunity to network with producers and industry stakeholders. Nearly 60 participants enjoyed a perfect day on the greens, followed by a steak dinner and prizes.

The CCA agricultural tour visited the Cargill facility and Western Feedlots in High River, followed by a trip to VJV Livestock Auction in Stavely where participants viewed a demonstration from ITS Global of their Integrated Traceability Solutions technology.

All in all the CCA 2012 Semi-Annual events were a huge success and the CCA looks forward to the event planning for 2013.


Reducing weaning stress improves profits

The most common method of weaning, the abrupt separation of calves from their dams, is arguably the most stressful event in a young calf's life.  Because stress depresses the immune system, freshly weaned calves are the most susceptible to bovine respiratory disease (BRD) infections.  Alternative methods, like fenceline or two-stage weaning, have been shown to reduce stress in calves, as indicated by reduced vocalizations, less time walking and more time eating.  Reducing stress during weaning can have several economic benefits, including improved animal performance and fewer treatment requirements.  To learn more about the methods and benefits of reducing weaning stress, visit the BCRC Blog.


CCA Action News

Staff Contributors: John Masswohl, Karin Schmid, Jill Harvie
Written, edited and compiled by: Gina Teel and Matthew French

To sign up for CCA's “Action News:”
Visit www.cattle.ca and click on “Sign-up for Action News.”

For more information, contact:

CCA Communications at feedback@cattle.ca or visit our website at www.cattle.ca

The Canadian Cattlemen's Association is the national voice for nearly 83,000 Canadian beef cattle producers.

Head office:
Ste. 310, 6715 8th Street NE, Calgary, AB   T2E 7H7
Phone: 403.275.8558   Fax: 403.274.5686

Ottawa office:
1207, 350 Sparks Street, Ottawa, ON   K1R 7S8
Phone: 613.233.9375   Fax: 613.233.2860