Volume 6 Issue 10 • March 12, 2012

In This Issue ...


CCA 2012 Annual General Meeting

The Canadian Cattlemen's Association (CCA) welcomed a new President and Vice President during its 2012 Annual General Meeting in Ottawa.

Martin Unrau of MacGregor, Manitoba and Dave Solverson of Camrose, Alberta were acclaimed to the positions of CCA President and Vice President, respectively.

Unrau has been involved with the CCA since 2007, most recently serving as Vice President, a position he was elected to in 2010. He takes over from outgoing CCA President Travis Toews. Having completed a two-year term, Toews remains an officer of the CCA, and will serve as Past President. Solverson has been a CCA director for Alberta since 2007. Click here to read the CCA news release on the announcement.

In addition to the committee meetings, the action-packed week in Ottawa saw an excellent turn-out of Members of Parliament at the CCA VIP reception and Agriculture and Agri-Food Minister Gerry Ritz announced an additional $3 million in Agriculture Flexibility Funds for the Beef InfoXchange System (BIXS). The funds will be used to expand the program and ensure crucial data is incorporated into the BIXS data base.

The VIP reception was well attended and CCA directors and staff did an excellent job of communicating CCA key issue points to the nearly 350 MPs, VIPs and other key influencers in attendance. The CCA thanks the Canadian Meat Council for sponsoring the event.

The President's Roast in honour of Toews's transition to Past President highlighted the tremendous amount of work accomplished during his term as President. International trade missions Toews undertook with Minister Ritz and the Prime Minister to improve market access for Canadian beef cattle producers, along with his other work in this area, were touched on. The CCA thanks Toews for his service and dedication the Canada's beef cattle industry.


CCA Welcomes USDA plan to implement Comprehensive BSE rule

The CCA welcomed the news that the U.S. Department of Agriculture (USDA) are moving forward in their rulemaking process to implement a Comprehensive BSE Rule.  The proposed rule will modernize the way the U.S. recognizes other countries' BSE status and bring USDA practice in line with the system adopted by the World Organisation for Animal Health (OIE) in 2006. Having the U.S. adhere to OIE standards would make Canada's access to the U.S. more secure and encourage other countries to adopt these international science-based guidelines. Click here to view the CCA's statement on this development.


CCA supports national livestock transport program

Canfax Market BriefsThe Canadian Livestock Transport (CLT) Certification Program is the new name for the Certified Livestock Transport program. While the name has changed to reflect the Alberta-based initiative's new national reach, the CLT acronym will remain the same.

The CCA has long been supportive of the CLT and the effort to take this important program national. Animal transport is a subject that comes up regularly in discussions around animal care. The CCA views this training course for livestock transporters as both proactive and essential towards ensuring the safe transport of animals. The CCA is contributing to the project's growth with a funding commitment through to 2013.

Many updates to the program and its modules are underway. In addition the Cattle module is being translated to French and a new exam is being developed. Once this is complete CLT instructors will be able to incorporate the updated version into their education sessions.

Going forward, plans are to have an on-line course format, with the goal of having CLT available as a fully integrated on-line course by June 2013.


CCA's Masswohl makes list of Hill Times top 100 lobbyists

The CCA's Director of Government and International Relations John Masswohl was named one of The Hill Times top 100 lobbyists in for his ongoing advocacy efforts on behalf of Canadian beef cattle producers.

The Hill Times said "John Masswohl, CCA's director of government and international relations, has done a superb job on getting agriculture on the federal agenda. The Conservative government is focused on the Growing Forward 2 action plan, and Mr. Masswohl will be an influential voice during debate. With the CETA trade agreement ongoing, supply management will also be one issue on his advocacy list."

The Hill Times Top 100 list highlights lobbyists who have shown to use excellent strategies and tactics, are great communicators and are well informed and have in-depth knowledge about government. Those who make the list are handpicked by The Hill Times from amongst thousands of their peers using several different criteria to narrow the candidates: "The lobbyists have to be registered with the Office of the Lobbying Commissioner, they have to be influential with the current Conservative government or have the ability to manoeuvre their way through the federal bureaucracy in order to move their, or their client's file, and/or they have to represent an organization with clout, not only in size, but with public policy issues at the forefront of today's political climate," stated The Hill Times.

Masswohl says he is honoured to be recognized, but noted that this is not just a personal recognition. "Rather, it is a reflection of the importance of the beef cattle industry to the Canadian economy. The CCA is known as a credible and trusted voice for cattle producers and we pursue responsible policies that continue to move our sector into the future. That is a powerful combination in Ottawa," he said.

Masswohl has been involved with the CCA since late 2004. This is the second time Masswohl's work has been recognized - in 2010 he was named one of Embassy Magazine's top 60 Foreign Policy influencers.

Masswohl is an important member of the CCA staff and gives a voice to beef cattle producers across the country. The CCA congratulates him on this achievement.


Lameness in Newly Arrived Feedlot Calves

In this issue of Action News we feature the final of four projects approved for funding by the Beef Cattle Research Council (BCRC). This project focused on a particular type of lameness known as P3 necrosis that affects feedlot cattle. Lameness impacts animal welfare and feedlot economics through slower growth, reduced feed efficiency, treatment costs and death losses. This study aims to develop a better understanding of the factors that increase the risk of P3 necrosis, which should help to develop ways to avoid or treat the disease. Click here to read more.

As previously featured in Action News, the three other projects selected from BCRC's August 2011 call for research proposals are: an investigation of a faster, less labour-intensive method of doing routine carcass grading research, a study on sub-acute ruminal acidosis in feedlot cattle, and an examination of how animal condition, transport distance, driving practices and winter weather influence the welfare of market cows and heifers during transport to packing plants.

CCA Action News

Staff Contributors: John Masswohl, Ryder Lee, Reynold Bergen
Written, edited and compiled by: Gina Teel and Matthew French

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Visit www.cattle.ca and click on “Sign-up for Action News.”

For more information, contact:

CCA Communications at feedback@cattle.ca or visit our website at www.cattle.ca

The Canadian Cattlemen's Association is the national voice for nearly 83,000 Canadian beef cattle producers.

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