Leading the CCA and its various divisions, Dennis serves as a spokesperson for the beef cattle industry on trade, product safety, and animal disease issues. A senior policy analyst and lobbyist for the CCA, Dennis addresses issues at the national and international levels which impact Canada's beef cattle industry. He manages any legal actions that the CCA undertakes to defend Canada's beef cattle sector from trade actions or unfair trade practices and is a member of the industry technical advisory group on World Trade Organization (WTO) negotiations.
Participating on several government and industry task forces and committees, Dennis has chaired or sat in an advisory capacity on many initiatives including the Regulations and Standards working group on the Agri-Food Competitiveness task force; advisor to Canada's Auditor General's department on a number of food inspection and research matters; and is the current co-chair of the Beef Value Chain Roundtable which brings together industry leaders throughout the value chain to provide strategic direction. Dennis is a founding member of the Canadian Beef Grading Agency.
David oversees the CCA’s general operations including budget and staffing. In the cattle industry his entire life, David’s background includes practical hands-on experience gained in part from running the family feedlot, and custom silage and farming operation, and strategic agribusiness experience from numerous senior leadership roles, most recently as Co-Founder and Vice President of AgriClear LP an online agri-business marketplace joint venture with the TMX Group and Natural Gas Exchange. David has helped build ranch to retail alliances in the United States, Australia and in South America, and has played an integral role in Canada’s livestock traceability system. David has a Master of Arts Degree in Leadership Studies from the University of Guelph, Bachelor of Management Degree from the University of Lethbridge, and Masters Certificate in Project Management from York University. He has served on numerous industry committees and actively volunteers in his Okotoks community south of Calgary, AB.
Based in our Ottawa office, as a government and international relations liaison, John spends the majority of his time as the voice for the Canadian beef industry to Canadian and U.S. governments as well as maintaining international relations around the world. John joined the CCA after previously working closely with the Canadian beef industry as Agriculture and Trade Counsellor with the Canadian Embassy in Washington, D.C. Follow John on Twitter @JohnMasswohl
As a Policy Analyst based in our Ottawa office, Brady builds relations with federal government officials and elected representatives to advance the objectives of the beef cattle sector. Brady also works with provincial cattle organizations to improve and coordinate provincial advocacy on issues with national reach. Finally, Brady provides research and coordination for policy development and is the CCA staff for the Domestic Agriculture Policy and Regulations Committee. Follow Brady on Twitter @B_Stadnicki.
Mark provides technical expertise related to market intelligence and technical marketing programs as well as policy analysis and management of research projects in the areas of international trade, food safety, beef quality, and production enhancing technology.
Managing environmental issues facing the industry, Fawn staffs the Environment Committee and participates in many research and joint initiatives between the industry, government and international groups. Fawn works on helping to set research directives, producer communication and environmental policy for the Canadian beef industry. Fawn represents Canadian cattle producers at the Global Roundtable for Sustainable Beef, the Commission for Environmental Cooperation, the International Meat Secretariat Sustainable Meat Committee and the Five Nations Beef Alliance Sustainability Committee. Fawn has played the lead role in setting up the Canadian Roundtable for Sustainable Beef.
Responsible for implementing a practical communications strategy that will benefit producers, Gina’s primary roles include developing communications material, working with industry and government representatives to ensure the proper information gets to producers, positively promoting the industry, responding to issues that affect the industry and working with the media. Gina also represents the CCA at Ad Standards. Email Gina and follow CCA on Twitter @CdnCattlemen.
Jill works with all staff in developing the tools and outputs for issues facing the industry. She also works with industry partners, government, academia and other stakeholders in the value chain. Jill's experience in ranching, and the social licensing of beef production along with her knowledge of the beef cattle industry provide a tremendous benefit in addressing a variety of issues from primary beef production to the consumer’s interests in and perceptions of food production. The role of Manager - Public and Stakeholder Engagement is envisioned under the National Beef Strategy.
As Advocacy Coordinator reporting to the Public and Stakeholder Engagement Manager, Stina supports the development of key messaging and fact sheets; coordinating training sessions and other workshops, and organizing consumer engagement and outreach activities. Tasks include administering the online Beef Advocacy Canada program and further developing it as an advocacy training hub for producers and as an information resource for industry.
As youth leadership coordinator, reporting to the Programs Manager, Emily focuses her time on supporting efforts of the Cattlemen’s Young Leaders and Young Cattlemen’s Council. She works to provide opportunity and engagement for young leaders in the beef industry over social media, through presentations and through organization and support for both programs. Tasks include acting as staff person for the Young Cattlemen’s Council and supporting Cattlemen’s Young Leaders, past and present with their needs pertaining to the program.
As Business Manager for Verified Beef Production Plus (VBP+) Virgil works closely with the rest of the national VBP+ staff and provincial coordinators to deliver the VBP+ program across Canada. Virgil is primarily responsible for national initiatives related to partnerships, business activities, and outward facing VBP+ projects. VBP+ delivers training and verification services in an effort to demonstrate responsible practices at the farm and feedlot level on Canadian beef operations. Virgil is a lawyer and combines that with his background growing up on a ranch and feedlot to help manage VBP+’s business operations.
Terry works in partnership with provincial Verified Beef Production Plus (VBP+) coordinators to develop and deliver the beef industry’s on-farm food safety program. This program is based on a systematic approach to food safety called HACCP (Hazard Analysis and Critical Control Points), and has undergone technical reviews by the Canadian Food Inspection Agency. The VBP program identifies practical, industry-sanctioned practices to enhance confidence in Canadian beef. Producers take the VBP workshop to become familiar with the standard operating procedures and can participate in the next option, which is a validation audit to become registered with the VBP program.
As office manager, Paula oversees all office administration, CCA’s annual general meeting, semi-annual meeting preparation, staff support, expenditure allocations and travel arrangements.
Providing administrative support to the CCA, Linda coordinates and administers various projects and committee meetings for the Verified Beef Production™ program and the Beef Cattle Research Council. This includes account tracking and reporting on various jointly-funded programs within the CCA such as Cattlemen’s Young Leaders and other projects. She provides administrative support on numerous industry research projects, including organizing materials for final submissions.
Overseeing the Beef Cattle Research Council (BCRC), Andrea works collaboratively with the industry to identify research priorities for the BCRC. She manages the evaluation, selection and implementation of these research projects.
Nancy brings a broad range of experience to her position with the CCA. She manages all the CCA’s day to day accounting activity, payroll, benefit administration and numerous other required financial reporting responsibilities.
Reynold provides scientific and industry expertise to the BCRC and Beef Science Cluster, working with industry to identify research priorities, review research proposals and scientific reports, and engaging with industry and research experts on an ongoing basis. To ensure producers have access to current research information, he develops factsheets for projects funded through the BCRC, and writes articles that are available through the CCA, provincial beef organizations, various agricultural media outlets and BeefResearch.ca. Reynold also works to gather and provide relevant research-based information for industry, public and government communications on specific issues.
Claire provides office administrative support to CCA’s Ottawa team. This includes meeting and event co-ordination, such as the Annual General Meeting held in Ottawa, as well as co-ordinating and distributing various reports and publications to the federal government and other key stakeholders served by CCA staff.
Tracy oversees the development, maintenance and utilization of various research extension tools, including www.BeefResearch.ca, with a focus on accelerating the adoption of innovations related to production efficiencies, animal health, and food safety and quality to cattle producers and other industry stakeholders. To maximize investments in research, she also works to improve the efficiency and effectiveness of technology transfer in the Canadian beef industry through greater collaboration and empowerment of technology transfer agents, and supports direct engagement of researchers with industry.
Stacey assists with the review of scientific reports and gathering of relevant research-based information for various audiences. She helps coordinate the development, maintenance and utilization of various extension resources, including the BCRC's webinars, fact sheets and other content on www.BeefResearch.ca. Stacey also coordinates the BCRC's Beef Researcher Mentorship Program.
As the Manager and Senior Analyst at Canfax, Brian ensures Canfax maintains accurate and relevant market information, as well as provides and oversees market analysis provided for its members and the industry. Canfax collects and maintains a detailed set of market prices for all types of cattle marketed in the major regions of Canada. Canfax maintains its independence as a third party source of unbiased market information, and is held accountable by maintaining operations solely through membership funds and other market information and data services.
Scott McKinnon is a market analyst with Canfax and a fourth generation Alberta rancher. Scott has over 25 years of feedlot management experience involved primarily in seedstock, performance testing and research.
Dallas responds to member inquiries for data and market analysis, gathering feeder prices from across western Canada, performs daily radio reports while also writing market commentary, and analysis in weekly reports. Dallas is the cattle on feed coordinator and has also taken a lead role on the annual feedlot demographic survey. Maintaining communication with cattlemen, feedlot managers, auctionmart facilitators and agri-business professionals has been critical in providing timely and valuable market information.
Assisting with the Canfax database, as well as updating spreadsheets and charts for industry presentations and publications, is a major part of Janet’s position. She also maintains and oversees customer accounts, prepares several Canfax publications, assists with member data requests, maintains the Canfax Members Only website, as well as other administrative duties.
Canfax Research Services (CRS) provides the Canadian beef industry with comprehensive statistical and market information on the domestic and global beef trends. Economic analysis are utilized for marketing, research, policy and investment decisions supporting strategy and business plan development as well as performance measurement. As Manager of CRS, Brenna monitors data from national statistics; oversees the development of new economic models to make annual outlooks and evaluate the impact of management decisions on cost of production. CRS maintains its independence as a third-party source of unbiased market information, maintaining operations through regular publications, long-term contracts and projects. In 2015, CRS completed the first economic assessment of the Canadian beef industry for the Canadian Roundtable for Sustainable Beef.
Huiting is responsible for maintaining a wide variety of national and international data sets, writing for regular publications. A major part of her role is background research and statistical analysis on CRS projects. Her language skills have contributed to the reliable international data that CRS utilizes. She has developed decision making models using Canfax’s unique database and has a background in survey analysis. She manages the Canadian Boxed Beef report and assists with data requests.Huiting joined Canfax Research Services in 2013..